SCSophie Chen
A little room for big ideas
I’ve been thinking about our conversation yesterday. What if we gave the new collection a little more room to breathe? Less noise, more intention.
Ask Alice
Sophie wants the new collection to feel calmer and has two directions for the studio identity: one soft and warm, one more unexpected. She’d like your thoughts before Thursday’s review.
Hi Sophie, I love the idea of more room to breathe. The softer direction feels right; could we bring one unexpected detail from the second into it?